Cadbury have pledged to donate the profits from their Caramello Koala, Freddo Frog, and Furry Friends chocolates to help Australia’s bushfire affected wildlife.
The ‘Freddo and Friends for Bushfire Relief’ initiative was announced on Friday, with the company saying 100 per cent of the profits from those items would go to wildlife foundations across the country for the next week.
‘Our hearts go out to all that have been affected by the devastating bushfires,’ the company said.
‘The impact on families, homes and the environment is truly devastating.’
‘Like all that have been affected, our precious and much-loved native wildlife has suffered incredibly.’
The company has guaranteed a minimum of $500,000 will be donated to support wildlife rescue, treatment, and habitat restoration projects.
Zoos Victoria, Taronga Zoo Sydney, and Kangaroo Island Wildlife Park were specifically named as organisations that would receive funds.
Cadbury also said it would donate food supplies to Foodbank Australia and emergency services personnel.
The World Wildlife Fund estimates that about 1.25 billion animals have perished in Australia’s bushfires.
Hundreds of houses have been razed, 26 people have lost their lives, and eight million hectares of land has been burnt.
Donations have been pouring in from across the world.
Celebrities such as Kylie Jenner, Chris Hemsworth, and Nicole Kidman have donated large sums,
On Friday Leonardo DiCaprio pledged $4.3 million to bushfire relief and Ellen DeGeneres launched a $5 million fundraising campaign.